A Guide to Hiring E-Commerce Marketing Experts

E-commerce is no longer a domain for just small businesses and startups. Businesses of all sizes have started to adopt an e-commerce component into their strategy. Due to the intense competition, having an e-commerce marketer on board is crucial to ensure your target customers visit and purchase products from your online store. But how and

Why a Product Manager’s Role is Vital to Your Growth & Marketing

Traditionally, marketing and product management teams have differing roles in a company — one responsible for promotion, and the other for product development. While marketing teams come up with strategies that drive website traffic, product managers build clear, easy-to-use products while offering user solutions. Oftentimes, these teams operate independently even though both functions are greatly