Talent & Hiring

How to Hire a Great Email Marketing Specialist

Why Is Email Marketing Especially Important Today? Although email marketing is not as ubiquitous as social media marketing or content marketing, it is still a highly effective outbound marketing strategy. Through time, it has proven a high return on investment for those who send out marketing emails.  Let’s take a look at recent stats that

A Guide to Hiring a Business Analyst

To say that it’s been a turbulent time for businesses around the world would be a gross understatement.  Companies are still reeling from the disruptions caused by the COVID-19 crisis whilst grappling with global financial turbulence described in a recent TechCrunch article as “teetering on the verge of a recession.” New forms of financial and

A Guide to Hiring E-Commerce Marketing Experts

E-commerce is no longer a domain for just small businesses and startups. Businesses of all sizes have started to adopt an e-commerce component into their strategy. Due to the intense competition, having an e-commerce marketer on board is crucial to ensure your target customers visit and purchase products from your online store. But how and

Agile Marketing Could Be the Way Forward in Challenging Times

Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.