As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.
Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.
With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting the customer first.