Discord has caught the attention of digital marketers, especially with the rise of NFTs. It was initially a niche communication platform with the vast majority geared towards video gamers until marketers saw and harnessed its potential as an effective community management tool. But is it only for NFTs? The quick answer is no. Discord can …
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Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchise, SPARKS.
Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.