Why Is Email Marketing Especially Important Today? Although email marketing is not as ubiquitous as social media marketing or content marketing, it is still a highly effective outbound marketing strategy. Through time, it has proven a high return on investment for those who send out marketing emails. Let’s take a look at recent stats that …
To say that it’s been a turbulent time for businesses around the world would be a gross understatement. Companies are still reeling from the disruptions caused by the COVID-19 crisis whilst grappling with global financial turbulence described in a recent TechCrunch article as “teetering on the verge of a recession.” New forms of financial and …
Each enterprise, big or small, aims for growth. This is why growth marketers are becoming more and more in demand. In the past year alone (October 2022 vs October 2021), Google Trends show that there has been a 360% increase in searches for growth marketing managers. Thus, we give companies a complete guide on how …
Hiring a fractional CMO is often a good strategy for a medium-sized company that either cannot afford to hire a full-time chief marketing officer or has too few projects to keep them busy. They provide useful leadership and offer the expertise of an experienced executive without the hefty price tag.
Looking to hire a content strategist? Here’s how you can find one that meets the needs of your company.
We take you through some of our favourite questions to ask content strategists in interviews.