A Definitive Guide to Webinar Marketing in 2021
Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.
How-tos
How to Use Facebook Interests to Get Ahead of Your Competitors
We take a closer look at Facebook Interests, one of the main features of Facebook Ads. There are some myths and hypotheses worth investigating.
A Guide to Google Rich Snippets Testing
Among many tools created by Google to analyze your website, promote it, and manage your search engine presence there’s one relatively fresh tool – Rich Results Test. What is it? How to use it? And why? Let’s take a look.
How to Hire a SaaS Marketer to Match Your Business Needs
In this article, we’re taking a closer look at the must-have characteristics of SaaS marketers in different capacities and how to see if your candidate is the right fit for your business.
A Guide to Google Tag Manager Data Layer for Digital Marketers
Learn what a data layer is and how to use it without learning complex website development skills.
How to Use Google Analytics With Google Data Studio
Google Analytics and Google Data Studio are great and free tools for tracking what is happening on your website, gathering data and insights, and presenting them to your coworkers, your supervisor, or your client.
How to Find the Right PPC Agency: A Step-by-Step Guide
No matter whether you want to hire a PPC agency, performance marketing agency, SEM agency, or any other team of digital marketing specialists, many things can go wrong. Look out for threats and opportunities, billing models comparisons and other hints on how to choose the right marketing contractors.
How to Run AB Testing in Google Ads and Google Optimize
We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.
How to Use the Right Customer Data for Personalized Marketing
Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.
How to Optimize Your Content for Google Featured Snippets
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.