Among many tools created by Google to analyze your website, promote it, and manage your search engine presence there’s one relatively fresh tool – Rich Results Test. What is it? How to use it? And why? Let’s take a look.
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.